It’s Official: Blogs And New Media Exist

The New York Times unveils a revamped Business Day next Monday. Among the changes: The Monday section, with its focus on media and marketing, will include a column on new media by the talented David Carr and coverage of “the world of blogs” as a regular feature. With any luck, those pieces will have more clues than the blogging and new media articles in the May 8 edition. Perhaps more consistent coverage will do the trick.
This reminds me of the time I tried really hard to convince Life magazine there was a massive mid-America drought worth covering; the morning a picture of cracked earth showed up on the front page of the Times, I just sat and waited for the inevitable call to come, then spent the next month on drought patrol. The institutionalization of coverage at the Times is sure to have a ripple effect. It’s also a potential jump-the-shark moment. We’ll see.

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