BBC Worldwide To Shift Focus From Web Ads To Content Syndication

BBC Worldwide, the money-making division of the Beeb, is trying to reduce its reliance on online ads as a revenue stream with a major push into content syndication over the coming year.

The strategy also looks set to see a rise in supplementary paid-for material on sites such as those for Radio Times and Top Gear. BBC Worldwide insists it won’t start charging for existing online content, but will introduce paid-for features, games and Web-to-mobile services.

Comments have been disabled for this post