NMA: UK media agency All Response Media is aiming to shake up the search marketing sector with the launch of a new India-based joint venture that aims to offer lower costs than existing search specialists. The Havas-owned agency has teamed up with UK search specialist Natural Search to create the 50:50 independent venture called Search Marketing Agency (SMA).
SMA will provide pay-per-click advertising and natural search optimisation services to both media agencies and clients direct.
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