Targeted Ads For Mobile Video

This is new: inserting ads within mobile video downloads and streams..new software by Lightningcast allows mobile video providers to “seamlessly and dynamically insert targeted, audited video ads into real-time (“mobile TV”) and/or on-demand mobile video streams”.

Remains to be seen whether mobile video is a feasible advertising vehicle..within stream I can envision it, but within downloads, it might be difficult…

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