SBC’s latest marquee marketing alliance is with Fox for upcoming release “Fantastic Four.” This is the second major motion picture deal for SBC, following “The Incredibles” last year with Disney/Pixar. SBC gets to double dip: promote its products using Fantastic Four characters across its marketing universe (including online) and continue to build its entertainment image. The promotions will tie the FF’s super powers — flexibility, speed, superhuman strength, durability, and invisibility — to key SBC products and services.
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