SBC, Fox In Joint Marketing Deal For “Fantastic Four”

SBC’s latest marquee marketing alliance is with Fox for upcoming release “Fantastic Four.” This is the second major motion picture deal for SBC, following “The Incredibles” last year with Disney/Pixar. SBC gets to double dip: promote its products using Fantastic Four characters across its marketing universe (including online) and continue to build its entertainment image. The promotions will tie the FF’s super powers — flexibility, speed, superhuman strength, durability, and invisibility — to key SBC products and services.

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