The NY Daily News reports that rival NY Post reversed efforts to collect “a mother lode of highly personal information, including name, age, home address, home telephone number and even income” during its new registration process. When I checked on it just now I got the following message: “We apologize: We are currently undergoing very heavy traffic to the site. Thank you for your patience. We are experiencing a backlog in processing registration data. Please try to register again. In the meantime, click on the following to access the New York Post Online Edition.” Links to gossip, sports, news, Post opinion and celebrity photos follow; the links on the front appear to work as well without logging in.
More evidence that registration that doesn’t enable alienates. If you feel compelled to add a registration layer, KISS. You can always offer incentives for more info later.
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