Mobilizing History

The History Channel has launched a mobile website, allowing visitors to “access quizzes, trivia, and programming information via their smartphones and PDAs”. The channel will sell advertizing, including mobile newsletter sponsorships. AvantGo supplies the ads, claiming that “the History Channel’s primary audience of “information-seeking men between the ages of 25 and 54″ are mobile device users demographically similar to AvantGo’s existing user base of over 7 million unique registered users. According to AvantGo, mobile users are typically well-educated, affluent professionals “that look to stay connected and informed,” like those who routinely tune in to The History Channel either on TV or online.”

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