A report from Frost & Sullivan focussed on the US mobile video industry cites the management of intellectual property rights as a main concern for the industry. “Though content providers may have already assigned rights to established distributors in specific countries and regions, obtaining amendments to existing licensing agreements remains a much complicated process for content aggregators. In some cases, content providers assign exclusive distribution rights to established distributors in these regions, which further complicates the process of introducing video services over mobile networks.” The suggestion is made for a single organization to act as a “clearinghouse for mobile video rights clearance”.
Another interesting part of the release is the suggestion that carriers should have a data strategy that encouraged an increase in average revenue per megabyte (ARMB). The concept of average revenue per user (ARPU) has been around for a while, and many telcos are judged on it, but as mobile data networks become saturated (which I think will happen as usage overtakes the introduction of new technologies that increase bandwidth) telcos may be judged on how much revenue they derive from their bandwidth, rather than users.
Related stories:
–3G Market Could Be Stifled By High IPR Costs
–Music Labels Reject Warning From Japanese Regulator
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