Internet Tail Wags Magazine Dog

On the heels of the prediction that Forbes.com will outpace Forbes the magazine by 2006, Jesse Kornbluth bites the hands that fed him for so many years.”The Internet tail will come to wag the magazine dog,” says Kornbluth, listing all the reasons he no longer reads various kinds of magazines. Magazines aren’t doomed but need to turn to the web, shift focus and produce sites that reflect the future — not the past. So far, so good but then he veers off in an almost surreal direction, claiming “Gawker’s creator, Nick Denton, has little to no competition as he rolls out website after website, turning himself into a one-man Conde Nast or Hearst. So here’s what eludes me: Why is there only one Nick Denton?”
Well, there is only one Nick Denton but he’s not in a class by himself as a web publisher.
Kornbluth makes sense when he urges old-line publishers to look at the web as a launchpad and as a focal point. But he needs to expand his own horizons.
Related: Forbes.com’s Revenues To Exceed Print Edition By End 2006

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