“We Need To Repurpose The Content For Mobile”

India 3G Summit: Mahesh Prasad, President- Applications, Solutions and Content, Reliance Infocomm, says that there is a need for more and more developers of mobile content. And the content for mobile has to be exclusively made for that medium. Prasad says that the content made for normal wide screen will not work for mobile phones. “We need to repurpose the content for mobile. For instance, the usual farther and closer shots in movies will not work on mobile phones,” Prasad says, adding, “We have to give a totally different experience to consumers.”

Comments have been disabled for this post