Sony’s new PSP, with its vivid video, sleek design and hot sales, could be an answer for advertisers and marketers chasing increasingly elusive consumers. Emphasis on could because the success of the portable media device as marketing tool or any kind of ad box keys on demographics; if it’s all about teens, no dice. It also relies on the consumer’s willingness to add clutter and noise in exchange for free content. Broadband streaming and download video site Heavy.com is testing that willingness now, starting with branded video for a new body spray from Unilever.
LAWPRO is the leading provider of professional indemnity insurance and services to thousands of providers in the Ontario legal community. LAWPRO also…Read More
Artificial intelligence (AI) and machine learning (ML) are redefining the enterprise IT landscape, as across verticals see the potential for AI and…Read More
This venerable New York-based newspaper has provided its readers news in a balanced and objective fashion for the last 170 years. As…Read More
VP of Research Jon Collins speaks with the brilliant Saahil Panikar about digital transformation in the COVID climate, and how to apply…Read More
The fundamental underpinning of an organization is its transactions. It must do them well, with integrity and performance. Not only has transaction…Read More
The business world is in a constant state of change. It’s moving faster than ever with more elaborate legal and compliance requirements…Read More