The Sony PSP As Marketing Tool

Sony’s new PSP, with its vivid video, sleek design and hot sales, could be an answer for advertisers and marketers chasing increasingly elusive consumers. Emphasis on could because the success of the portable media device as marketing tool or any kind of ad box keys on demographics; if it’s all about teens, no dice. It also relies on the consumer’s willingness to add clutter and noise in exchange for free content. Broadband streaming and download video site Heavy.com is testing that willingness now, starting with branded video for a new body spray from Unilever.