Nike have developed a way to let people customize their own shoes, and are promoting it on the Reuters sign in Times Square. Passersby can “use their phones to interact with the 23-story billboard, customizing and even directly purchasing their own Nike shoe. After designing a sneaker on the screen, the user receives a text message within seconds. That message contains mobile phone wallpaper showing the shoe along with a link to the Nike iD site where they can buy it.” (via Textually.org)
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