India 3G Summit:
On idea that has come across in the 3G event is that the content industry has to work in a revenue sharing model with the telecom service providers. “It has to be a partnership model,” said Akhil Gupta of Bharti Tele-Ventures. 3G needs a new range of content services, and they have to be developed on revenue sharing basis. “That’s what we are doing in value added services currently,” he said.
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