This is an example of hype to build up to more hype: Disney is planning a multichannel, worldwide “roadblock” simulcast of a new movie trailer on the Web, TV, and mobile phones.
The theatrical trailer for the upcoming “The Chronicles of Narnia” will be broadcast on May 7 on ABC TV, Disney Channel, and four channels across the Starz. AOL will handle the webcast, and Verizon gets the mobile phone duties via its VCAST wireless multimedia service.
Within a 48-hour period surrounding the U.S. launch, the international roadblock will take place in 32 countries.
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