Customized Content To Drive 3G In India

India 3G Summit: What will drive 3G to next level in India? That was the topic of the third and the last session at the India 3G Summit held in Delhi on Monday. According to Hemant Sachdeva, Corporate Director of Bharti Tele-Ventures, the various factors that would take 3G to next level are: easy-to-use multimedia services, customized and personalized content, time and location-dependent services, and finally, not restricting the customer to a cellphone.
Sachdeva emphasized more on the customization of content.

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