Greg Ballard, the boss of mobile games firm Sorrent/Macrospace and former head of games firm Capcom US, has predicted that “2005/6 were going to be big years for mobile games”. He describes it as a feedback cycle, where a belief that mobile games will sell more leads to greater investment in developing and marketing the games, which naturally leads to selling more games…
“There are titles now in mobile that will do between $6-10m,” he told the BBC News website. “That’s half as big as the console business was in early 1990s yet it’s only in the second or third year of business…If we can say we believe that this title will do $10m it allows us to spend more money developing and marketing that game…
This is the first year I can look the marketing people in the eyes and say they may have a budget.”
He goes on to point out that console makers are not necessarily going to inherit the mobile game crown, with quickly paid puzzle games doing extremely well. “You tend to see games that are not big sellers in other worlds are successful on this platform,” he said.
Related stories:
–Yahoo Unveils Mobile-to-PC Games
– Free Game Raises Revenue Through Personalization
–Dreaming Of Mobile Gaming
Comments have been disabled for this post