Life In The Fast Lane

“Mobile entertainment isn’t entertaining if you have to wait for it.” Very true…long loading times of portal pages are inhibiting the take-up of mobile content. “It takes longer for users to find the games they want than it does to download the content,” observes Mark Donovan, M:Metrics’ vice president and senior analyst. “While there is enthusiasm for the genre, converting that enthusiasm into an experience where people look through catalogs — which in the US are about 250 games per carrier on average — and download the game is a different matter. There we have a very steep drop-off from what I’d expect.” This article has some good insights into what some companies are trying to do about the problem…

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