According to Ericsson the main benefit of TV on mobile phones is not the mobility, but the interactivity. “TV broadcasters are yet to warm to interactive mobile TV because information on contests, goods, or prices is so squished on the small screens that it’s virtually unreadable…Ericsson believes it’s solved this problem by splitting the video content from the promotional message, which is then displayed in a different format that is easier to read on mobiles.”
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