Fox Launches Broadband Channel For Movie Promos

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An interesting way to use rich media: Twentieth Century Fox will promote five upcoming films using an interactive broadband video channel…The first promotion, which launches today, is for Ridley Scott’s “Kingdom of Heaven”, starring Orlando Bloom. Promotions for “Mr. and Mrs. Smith,” starring Brad Pitt and Angelina Jolie, and “Fantastic Four” are planned for this summer. Two additional promotions are slated for early 2006. The technology is powered by Maven Networks (one of our sponsors)..

The broadband channel allows users to view full-screen video trailers, behind-the-scenes video clips and interviews with the actors. Users can share clips with their friends, purchase tickets in advance and view a full-screen, interactive photo gallery or check out other trailers for upcoming movie releases from Fox.

Instead of streaming the video as it’s being watched, the content is downloaded over a period of time while the user is doing other things.

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