I had a little chat with a very smart man today – so smart that it would be easy to call him the guru of open source software. We talked about the Sirrus, and Adam Curry’s podcast-meets-broadcast show plans. He agreed, what is being offered is “broadcasting” not podcasting. I wondered if I was the only one who say it that way. Actually no – Alex Rowland had some really nice thoughts on his blog.

But where I get confused is in the idea that this is somehow a citizen’s media triumph. This strikes me as mostly about old mass media trying to stave of the encroachment of a rival “open” network model of content distribution.

And then I found another divergent opinion from Jared Hanson.

Satellite radio companies are unlikely to give up any control they currently have, because it is by leveraging that control that they hope to get a return on the investment used to fund their network. Podcasting gives control to the general public, and as such represents a better value to the consumer.


Om Malik

Hans, Good Points…. Emmm…. It is about reviving a career it seems and less to do with some technology. Its okay – the show is going to help some new comers aka podcasters a quick take off.

Hans Blaauw

I think it is a little strange. Adam Curry always promoted PodCasting as something new that has nothing to do with broadcasting. PodCasters should provide unique content (that’s what he said all the time) and this has nothing to do what the ‘old style’ radio networks are doing. To his opinion broadcasting is not equal to podcasting.

I’m curious how this deal fits in?

Andy Abramson

Podcast is born on Internet
Podcast grows up goes to Radio and gets mass appeal. That’s broadcasting pure and simple.
Broadcaster also allows Podcast streams to continue with RSS commentary. Now that’s the future.


Actually what Adam Curry is doing is more properly termed “Marketing” of PODcasting. It fits in his overall agenda in line with giving interviews to CBS, Time and PBS… Adam probably considers the 4 hour commitment to be difficult to maintain but a requirement at this time to build the audience.

It’s easy to imply that he doesn’t “get it” but I think he understands how to build a business. It’s entirely consistent with his efforts to date.
“It’s just another birck in the wall”…
that he and Ron Bloom are building.
Genius, IMHO.

Alex Rowland

I largely agree with Jared. However, I‘m not sure the question has been answered yet; IS this people’s media in fact more valuable to the consumer? Traditionally the relative value of a piece of content was demarcated in dollars and cents. If that is true, podcasts today don’t seem to be worth very much at all (at least not in comparison to mass media.) It seems as if in the open network model, people are spending time and attention (which sometimes gets monetized as advertising), not actual dollars. I’m not sure if this is an artifact of the maturity of the market, but blogs, flickr, ourmedia and other open networks seem to operate in a similar fashion. What will be interesting is to see how efficiently podcast owners convert this time and attention into nice hard currency (or find alternate methods to extract cash directly).

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