According to the New York Post, Cherolet has signed a sponsorship deal with AOL Music worth about $5 million. Chevy will sponsor AOL Music Sessions through 2005. It’s Chevy’s first online ad pact. Chevy statement: “We saw this as an opportunity to reach customers in a new and creative way.” Bill Wilson, svp-programming, AOL: “The significance for us is in terms of the length and the dollars involved.”
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