Podcasting (AM) Radio … whatever


radio iconI have been behind my feed reading, and now just caught up in the news of Infinity Radio turning over one AM radio transmitter to pod-casters. Good move from Infinity, after all now they can create a 24-7 radio channel without really spending a dime. Good move, because suddenly it gets Infinity a ton of good press. However, in a broadband enabled world, who cares about one piffy little AM radio channel tries to remake itself. It does not mean that the radio is going to “explode” because the radio industry is still that – and industry – beholden to shareholders and debt holders. Podcasters, may or may-not get extended audience, but some will get shows on mainstream radio. Pretty much like what happened to some bloggers like Ann Marie Cox over at Wonkette who is now getting work at MTV and Wired. The ebullient views of A-list bloggers are well thought out, but don’t take into account that there are 24-hours in an hour, and the new generation of consumers is spending more of it online, connected. The future of radio – not today, but ten years from now is online, not on AM frequencies. It has already begun. Chris Anderson, pointed out that viewership/readership of traditional media is declining faster than Yankees’ fortunes.


Om Malik

legal issues are going to be a nightmare. i think the station, which has never made money is going to be used a guinea pig. i personally think this is just an experiement to see if this damn podcasting thing really works. i think there are so many issues that need to be resolved and its not going to happen over night. all this stuff. anyway this makes intersting times.

Rusty Hodge

Smart podcasters won’t go for this. The T&Cs you have to agree to are insane, including stating that the program producer is liable for everything, and will hold Infinity harmless, *and* the courts in NYC have jurisdiction. A poor podcaster could lose everything through defending a nuisance lawsuit.

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