India, China Huge Opportunity For EA Mobile

GameSpot: So says vice president and general manager of EA Mobile, John Batter. “China and India will emerge as mass markets for us as they transition from 2D to 3D. What’s kind of interesting to me, coming out of the console world, that it’s usually an 18-month event. I think this transition is a five- to six-year transition.”
“[T]hey’re probably lagging North America and Europe, and some of the other Asian markets, by 12 or 18 months.”

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