Online Ad Market Nears $10 Billion Mark

The IAB issued its analysis of online advertising in 2004, reporting revenues up totaling over $9.6 billion, nearly 33 percent over 2003. The 4Q04 revenues hit a record $2.69 billion — the highest quarter ever reported. Consumer advertising made up nearly half of all internet advertising in 2004, up from 37 percent in 2003. Looking at types of advertising, search made up 40 percent of the mix.

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