NBA Blog Is A Hit With Readers But Not A Fit For League

Phoenix Sun player Paul Shirley’s well-written travel journal with an eye for small details hit the top of the NBA charts during its brief March stint, largely because it got noticed by ESPN.com’s Bill Simmons and spread across the media world. You’d think anything that drew 100,000-plus visitors would have a future but not so: Shirley says, “It was more tiring than I thought, and it was difficult for me to keep things within the bounds of what was appropriate for the Suns’ Web site.”
It also runs against the grain of the NBA blogs as a whole. David Roth writes about the poor fit of an acerbic “white guy” blog in the NBA world for the Online Journal: “Its blogs are too on-message and too dull to connect with any audience.”

Comments have been disabled for this post