Video-Phone Feeds Getting Into Mainstream Media

Mobile TVThere’s some interesting stuff going on in Italy…not only do they have 1 million 3G mobiles but Telecom Italia has been heavily promoting fixed-line video phones and have sold 1.9 million so far. Rosso Alice, Telecom Italia’s broadband portal, has a community channel making use of the video phones to produce eight hours of live TV every day. “In the programs, those with a video phone or webcam can interact with the TV hosts, sing songs, tell jokes, provide cinema reviews, etc. The caller’s video image is visible on screen, next to or behind the hosts, who sit in a Flash-produced digital studio.” Apparently mainstream TV has picked up on the act…

It sounds like a great use of the new technology since it’s something that can’t be done with a normal TV set, and it’s also a great way to promote video calling…which by most accounts hasn’t siezed the imagination of the general public…

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