Stalking Consumers Across The Web To Pitch Products Gains Acceptance

Sounds like “behavioral marketing” was on the buzzword bingo card at this week’s Ad:Tech. Wired News’ Joanna Glasner explains that one person’a adware is another’s cross-site targeted marketing. Claria, the company formerly known as Gator, offers BehaviorLink, a new service that buys and uses otherwise unsold inventory to pitch consumers based on their online movements as a joint effort by Claria and participating advertisers. The practice raises privacy and disclosure concerns, suggesting the most effective approach is to offer consumers a clear option.

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