SBC Yahoo Launches Broadband Music Site To Pitch Services

SBC Yahoo hopes music — and an odd collection at that — will bring in new subs and encourage broadband use. The Blue Room, a music site with exclusive video and other music-oriented content launched today. The first offerings include Rob Thomas, Blake Shelton, Rod Stewart, Billy Idol and Joey Ramone. The site complements this summer’s 13-state, 150-city “SBC Blue Room HOW2 Tour” to teach consumers how to use services and devices they already have while encouraging them to sign up for more.

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