“From May 1, MTV and China Mobile will launch MTV Zone on the network of the top telecoms operator, which has more than 220 million subscribers and acquires 3 million new users every month…China Mobile’s subscribers will be able to download music ringtones and ringback tones, or watch entertainment news and clips of popular songs, provided by MTV.”
Reuters: Bill Roedy, vice chairman of MTV Networks, told reporters that while Viacom’s TV networks were the foundation of its business, it was banking on digital media to drive future growth.
“We’ve had a good run and I think that will continue. But the future increasingly is about digital media. We feel we are in an position to be the leading content provider of digital media,” Roedy said.
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