Ann Summers (a high street store that sexual toys and things) has launched a WAP site featuring a downloadable voucher offering £5 off a £30 purchase, in the form of a barcode scanned at the till. Ann Summers, which has 122 shops across the UK and a turnover of £110 million, will be promoting the site in-store…”Phase two of the site will introducing m-commerce”. I’m not sure how popular that will be, since m-commerce is typically suited for small purchases, but it’s a start.
Related stories:
–EC’s Reversal of E-Money Rules To Kick-Start M-Commerce
–Barcoding the Planet
–M-Commerce Market to grow to $40bn fuelled by micropayments
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