The “spy vs. spy” nature of the search and portal biz pretty much guarantees that betas launch in clusters or at least waves. Google’s sudden search history beta announced last week couldn’t have been designed to steal a little thunder from Yahoo’s more elaborate My Web beta announced this week, could it? Actually, Yahoo had “My Search” first; this is the improved version. Users can archive searches, search within the results and share. The service can be integrated with Yahoo 360, email and RSS.
Search Engine Journal notes: “We’ve got My Web, Yahoo! 360, My Yahoo!, IM, Mail, and more. One might ask: where is all this headed? Maybe Yahoo! is ultimately closing in on a meta Internet-dashboard of sorts. While hints of that concept appear to be behind Yahoo! 360, that ambition may be a kind of Platonic ideal that cannot be realized in practice.”
Yahoo caused some excitement in some quarters with word that “My Web” supports attention.xml and by opening My Web’s APIs. Smart move.
Related note: The revamped Yahoo News left beta today and is now the default news service.
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