Google The Rampant Ad Machine

What’s a publisher to do? Well, a major online publisher writes about it: Google’s tentacles are spreading: CPM-based advertising, ads in RSS, local advertising though Google Maps, etc.

“The point is – and let’s be honest here – there is no way that traditional media organisations can compete at this pace. Or even at half this pace. This isn’t an act of self-flagellation, it’s just a matter of fact – for better or for worse.”

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