This was expected: as I reported last year, Disney was having a lot of trouble in making its digital movie delivery service Moviebeam viable…
The company now plans to close its experimental VOD service this week in all three of its test cities. The company’s saying that the shutdown was necessary to upgrade systems as the company seeks potential partners to explore MovieBeam’s “next phase.”
But as this LAT story says, it is uncertain, however, when — or even if — the service will be relaunched.
The venture, championed since the start by then strategic planning chief Peter Murphy, has been in trouble for a while, with internal doubts, and he was removed from his powerful post last month and placed in an advisory job in a sweeping overhaul of his department.
Related:
– Disney Delays MovieBeam Expansion
– Disney’s Moviebeam Investment Reaching $70 Million Mark
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