The recently announced mobile strategy of Time Magazine has been compared with that of the BBC, and has not performed particularly well…”Old-media publishers are finally beginning to recognize their mobile strategy needs to involve more than some thrown-together WAP pages. But while some are embracing mobile technology, others see it merely as a marketing channel to drive revenues of existing businesses.”
Related stories:
–Buongiorno Promotes Mobile Magazine
–O2 Offers FT News On Mobiles
–Music TV Channels Sign Up To Song-Buying Service
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