A decade after Aussie newspapers went online, The Austrailan — through its website — takes a look at the effects. Nic Jones, managing director of News Interactive, says the idea that online versions are cannibalizing from their print siblings is overstated and too simplistic an answer. Content has tp be available on all platforms, and, he told the paper, “you have to care about each one equally.” Fairfax Digital COO Mike Game, a boom-and-bust survivor, describes his attitude now as “rational exuberance.” While Fairfax is using its sites to grow print subscriptions, the demographics differ greatly. For instance, 40 percent of smh.com.au readers are 25-39, compared with 26 percent for the Sydney Morning Herald. Worth a read.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post