Yahoo Goes Mobile On Nokia Smartphones

Yahoo MobileYahoo has signed a deal with Nokia to put a heap of Yahoo content on the Series 60 smartphone. “Yahoo! data communications services such as e-mail, Yahoo! entertainment services such as ring tones, wallpapers and downloadable games and Yahoo! Search for Mobile, will be the first set of services available through Nokia devices”.
“With consumers’ lives across the world becoming increasingly centered around mobile communications, this new international relationship between Yahoo! and Nokia is a great way for people to have the Yahoo! internet experience on their Nokia phone and benefit from a range of essential services on the go,” said Juha Varelius, VP & MD of Yahoo! Mobile. And of course it’s a very good move for Yahoo, which disappointed with its earnings results (despite showing a large increase) and is perceived to be losing ground to Google. Not only is it easier to get revenue from mobile than from online the branding of being on all the phones will be very useful…

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