Try-Before-You-Buy Mobile Games

July Systems and Deep Visions have teamed up to offer “a try-before-you-buy mobile games service” on the mobile portal Firstfun.TV. The site — aimed at German-speaking countries — “will allow members of Firstfun.TV’s gaming community to download and try a full catalog of mobile games for free, before deciding whether they wish to buy the games”. In the words of Dr. Wilhelm Bielert, Vice-President EMEA Operations, July Systems: “Our mobile content retailing solution gives consumers the opportunity to buy only what they really want. As consumers increasingly feel tricked into buying unwanted subscriptions we now offer a new way for them to preview full original content rather than scaled-down trial versions. As our empirical data from other territories already shows, these retailing models will increase revenues for the service retailer as well as deliver higher consumer satisfaction.”

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