Small Town E-Confidence Rising in India

ExpressIndia: Buying online is not just a big-town phenomena in India…it is spreading to smaller towns, according to this Story. For example, during the past one year, Fabmall.com, one of the leading retailers in India, got only 40% of its revenues from the top eight cities, and 60% from smaller towns…
During the festive Diwali season, e-commerce revenues increased almost 250% with nearly 2,30,000 Indians making purchases online across more than 3,45,000 transactions; the average transaction value was Rs 1,535 and average value per e-commerce shopper was Rs 2,300, according to the Internet & Online Association (IOA).

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