Buongiorno Vitaminic has signed PR and marketing agencies Naked Communications, Point Blank, Carat, Henry’s House and Posterscape to promote its new mobile magazine offering, The Lab. The magazine will have regular features and “user generated content will also be a key aspect of the service that is expected to grow as the community of Lab users develops”.
Buongiorno also announced a series of executive appointments:
Burton Katz, former Country Manager of Buongiorno UK, has been appointed President U.S. and UK of Buongiorno Vitaminic.
Luca Pagano, former Director of Consumer Services UK, has been appointed Vice President UK.
Pietro De Nardis, former Country Manager at Buongiorno Vitaminic Italy, has been appointed President Central Europe of Buongiorno Vitaminic.
Fernando Gonz
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