Time Inc. Plans Long-Term Mobile Strategy

Time Inc. is developing a sustainable mobile marketing strategy for its magazines starting with People and Teen People…it recently tied up with Flytxt to work on this.
Flytxt is to create an opted-in community of loyal readers, engaging them in regular value-added communications. This should result in long-term mobile marketing and revenue channels. The core readership is to be rewarded with loyalty awards via efforts like the Teen People Mobile Club.
A new offering, The People Daily News Service, is up and running. Subscribers pay $3.99 monthly for daily news messages delivered through the cell phone or handheld.

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