Interview With MonsterMob CEO Martin Higginson

Martin HigginsonAs a result of MonsterMob offering to buy the remaining 70% Asian company UnrealMind (it currently owns 30%) The Star interviewed CEO Martin Higginson — the result is pretty interesting once you get past the “we’re going to be number one” stuff.
“He said the ways in which the company could position itself to meet the intense competition was by understanding what consumers wanted and striving to gain the trust and loyalty of current and would-be subscribers.
“When we get people to subscribe, we start building trust and the more we build trust, the more we can build love. When I say love, I mean association with the human heart. You most certainly won’t buy a cheap product because you are in love with it, you buy it because it is cheap. Likewise, you will buy an expensive product because you really like it. We want our subscribers to have an emotional attachment to our brand of products and services,” he said.”
On the CEO interview note, here’s an interview with Neeraj Jhanji, founder of ImaHima. The company started on the idea of a social messaging service but has since expanded, including being involved in Habba Hotel (an online multiplayer sim/roleplaying game).

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