Is Anyone Loyal To 3G?

This is an interesting article discussing the proposal to put loyalty schemes on mobile phones — the idea being that more people remember their phones when they leave the house than the innumerable loyalty cards they collect. Most of it is a rant against loyalty schemes, but there are some interesting points about 3G, including the fact that most of the things talked about can be done over GPRS.

“Impaq’s study also asked a group of 659 people what their “top ten wishlist” of 3G applications would be. Unprompted, they suggested that 3G phones could be used for mobile coupon redemption; paying for parking meters; loyalty cards; storing season tickets; use as credit and debit cards; flight check-ins (as FinnAir already does); paying for vending machines; retail checkout payment; “marketing communications” (which wasn’t explained further); and unlocking your house or car”…however, nearly 40% chose “nothing at all”…People honestly couldn’t think why they’d want to use 3G.

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