Research and Markets has announced the addition of Ringtones: Past, Present and Future Volume 2 to their offering. “The replacement of polyphonic ringtones with real music ringtones amounts to far more than a format replacement cycle: because record labels have now arrived in the market, the very structure and operation of the ringtone industry is seeing dramatic change… industry incumbents are being placed under unwelcome pressure as the value chain re-organises itself to accommodate the record labels, who are currently pairing off with mobile operators in a de-facto content-distribution alliance.”
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