MediaCom To Measure Mobile Response Rates

“Media agency MediaCom has embarked on an initiative to measure response rates from mobile marketing against other media – a move that the agency believes is crucial in driving take-up of the medium.” It’s currently difficult to get dollars to spend on mobile advertising — which is the case with all new technologies. “The agency is now starting to input information from mobile campaigns, which will give another response metric: cost per response.” Having solid metrics on how well advertising campaigns on mobile phones do is a good step to encouraging advertising…
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