Viacom is putting more emphasis on its mobile content…”The wireless platform is also ripe for entertainment. MTV Networks is aggressively building wireless services for all of our core brands and partnering with carriers like Virgin Mobile and Verizon to develop new programming experiences including ring tones, text updates, and other short-form content for the video. We’re at the brink of a full-scale revolution in digital programming and possibilities for our brands are truly limitless. And, the best part is believe me, we have only just begun.” (from our sister publication PaidContent.org)
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