In India, Sony Has Already Set Up A Division To Digitise Content

Indiantelevision.com: Sony Pictures Entertainment (SPE) has announced a deal with Ascent Media Group (AMG) and HP to convert its film and television content into digital form. The move is a first of its kind for a major Hollywood studio and is seen by analysts as a trend which will be followed by other content creators worldwide.
In India, Sony has set up a separate digital and licensing division under the direct supervision of SET India COO NP Singh. This indicates Sony’s serious intention to move towards the digital era across the globe.

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