Exchange4Media.com: Yahoo! India will be adding flair to the fashion mania by bringing this year’s Lakme India Fashion Week on mobile handsets. Yahoo! India is the official mobile content partner for the event to be held from April 20 to 26 at New Delhi.
Vishal Mehashwari, Director Mobile, Yahoo! India Mobile, said, “Mobile phones have always been an important accessory of the fashion conscious crowd. By partnering with the Lakme India Fashion we have certainly broadened the participation base of India’s biggest fashion fiesta. The Yahoo! India Mobile initiative promoted through our shortcode 8243 is the largest in the country and we are delighted to reach out to greater number of fashion lovers through the Lakme India Fashion Week.”
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