A report has found that “users consider 12 clicks to be an acceptable click-distance (the number of clicks/menus to arrive at the desired content)”, which is a much higher number than I expected. Still, 65% of content on operators portals lie outside this distance. Hence the rise of recommendation engines, which recommend content based on what someone is purchasing. It’s a good idea, with at least one proviso: “You can’t just recommend content; you have to know that when you recommend an MP3 file from a similar artist that the user has a phone capable of playing the file in the first place. Otherwise, the tip is useless and the user is more frustrated than before,” Jachim explains, so Qpass’ solution will include this kind of customer data.”
A rather critical view of another userability study is here, pointing out that producers of such studies have to be certain what they are studying and who is to blame…
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