Vodafone will offer HavocTV Mobile, an alternative music channel with an “unwavering focus on the vanguards of alternative, electronic, punk, gothic, metal, rap, hip hop and trance”. According to the producer of the show: “Music lovers are back into discovering new music because TV these days doesn’t play alternative music videos. Instead it’s all Britney Spears.” Which is what a lot of people have been saying is the whole point of the digital distribution of music — not only can alternative labels find a willing market but major record labels have a cost effective way of selling old content.
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