Blog Post

Amplefuture Launches MP3 Player For Mobile Phones

Amplefuture has released a white label MP3 downloading system called Pocket Player. It claims to “allow consumer brands with marketing muscle to launch their own branded MP3 music download services…Using Pocket Player, consumers will be able to download tracks straight to their PC or mobile phone and pay for the service using the payment method of their choice including SMS, Premium Telephony, debit and credit cards. Exact pricing can be confirmed by each individual client to match their brand and service, but can currently be compared to existing PC download services.” It makes sense — technology isn’t a good sell, especially for content, it’s brands that gets people in. The iPod wouldn’t be doing so well if Apple Computers didn’t have millions of fanatics willing to buy any product the company put out. That being said, the iPod wouldn’t be doing so well if it’s technology was no good, either — it needs both. Anyway, in the same way that big brands are launching MVNOs, you can expect to see lots of brands launching music download services…